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Overview

In view of the ongoing global digital transformation and technological advancements, the Ministry of Culture seeks to improve participation and interaction with the public through the implementation of a cutting-edge digital transformation policy, aligned with the highest government standards. This policy aims to regulate digital participation mechanisms across diverse platforms and electronic channels, creating a secure, transparent, and interactive environment that promotes community engagement in shaping culture, while nurturing innovation and creativity. Building on these foundations, the Ministry aims to optimise the use of digital resources for maximum efficiency, empowering individuals to actively engage in cultural discussions and consultations. Aligned with the UAE digital government guidelines, this policy draws upon best practices followed by prominent governmental bodies like the Ministry of Interior (MoI), the General Authority of Islamic Affairs and Endowments & Zakat, and the United Arab Emirates University (UAEU).

Objectives

Enhancing audience interaction and experience by monitoring their needs and aspirations on online platforms. Fostering transparency by disseminating survey results and feedback with easy, public access. Establishing effective engagement channels for the audience in order to boost mutual participation.

Scope of Application

The policy applies to all topics, opinions, discussions, and surveys showcased through the digital participation tools on the Ministry's site, regardless of access via PCs or smart devices.

Digital Participation Tools

Opinion Polls: To collect public opinions on specific subjects. Customer Satisfaction Surveys: To measure public satisfaction rates about the offered services. Comment Forms: To provide respondents with the opportunity to share their remarks and recommendations. Social Media Channels: Utilizing Facebook, X (previously Twitter), Instagram, and YouTube for direct interactions with the audience.

Empowering People with Special Needs

The policy ensures that people with special needs can access information and participate effectively by: Increasing font size Transforming text into spoken words Offering text descriptions for non-textual content. Surfing using keyboard

Supervision Policy

Defining standards for acceptable content, with the right to omit or modify any content that:

  • Affects the nation's security or threatens national unity
  • Includes inappropriate or offensive language
  • Breaches others’ privacy or intellectual property (IP) rights
Digital Participation Policy and Procedures
  • Relevant teams are responsible for receiving and reviewing participation to ensure its adherence to the Ministry of Culture's guidelines and maintain a secure and efficient interactive platform.
  • Periodic reports are generated to analyse audience behaviours and assess interaction levels, contributing to the enhancement of digital communication strategies.
  • The Ministry is committed to addressing queries within established timeframes across all digital platforms to ensure seamless and successful communication.
  • Participants are notified of their participation upon submission, ensuring constant communication with the audience.
  • All participant information is forwarded to relevant authorities for analysis and decision-making processes.
  • Outcomes of their participation are communicated to the participants, along with the reasons for acceptance or rejection.
Social Media Policy
  • The Ministry of Culture is dedicated to interacting with the audience via social media in a professional and respectable manner.
  • The Ministry is keen on circulating cultural updates and news to raise awareness of cultural initiatives and services.
  • The Ministry encourages the audience to share their opinions and suggestions to foster the development of cultural projects and initiatives.
Average Response Times for Inquiries
  • Email: Usually within one business day.
  • Live Chat: 30 seconds from the start of the conversation
  • Social Media: Within two hours of receiving the inquiry
  • Toll-Free Phone: During official working hours
Ministry's Commitment to the Audience
  • We seek to interact with the audience in a respectable and attentive manner, ensuring a positive communication experience.
  • We are committed to transparently responding to queries within designated time frames across all channels.
  • We offer precise and updated information regarding diverse cultural initiatives and services.
  • We welcome all opinions and suggestions that drive cultural development and foster community engagement.
Audience’s Rights in Digital Participation
  • The right to review the results of surveys and questionnaires carried out by the Ministry, thereby ensuring transparency
  • Receive notifications acknowledging the receipt of digital suggestions and participation, encouraging continued engagement with the audience.
  • Providing access to information regarding digital participation in an open data structure, in accordance with the open government data policy.
Update and Review Policy
  • The Ministry of Culture periodically reviews its digital participation policy to align with the latest digital practices and government guidelines.
  • The Ministry reserves the right to make any changes to the policy without prior notice, and the use of digital participation platforms implies acceptance of the updated policy.

Disclaimer:

  • All participations and opinions posted on platforms of the Ministry of Culture reflect only the perspectives of those making such contributions.
  • The Ministry holds no legal liability for user-created content published on its online platforms and retains the right to remove or amend any content that breaches publication criteria.
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