National Grant Program for Culture and Creativity
Promotion and Local Participations
The grant encourages creatives to promote their completed projects on various platforms and can be used to support costs such as covering marketing campaign costs, social media promotional content, website development, and costs of participating in local opportunities and events. The grant also aims to increase visibility of locally produced artworks and creative projects and create opportunities for creative community. The grant encourages creatives to participate in local opportunities and events through covering associated participation costs. The grant will empower creatives to distribute their work such as through printing or performance of art shows or organizing small-scale local events that engage with the community through screenings, public programs, and art exhibitions. The Ministry of Culture will disperse up to AED 80,000 each in grants to creative individuals in the Promotion and Local Participations grant.
Grant Utilization
The grant can cover promotional costs such as project marketing-related fees such as branding, website development, campaign, and content creation. It can also cover fees for artists, performers, and production crews/companies, venue hire charges, supplier costs, equipment rental for events, gratuities, and fees for project support. The grant can also be utilized to cover other costs involved such as printing and binding costs of publications and associated participation costs in local fairs, festivals, events.
Requirements
01
Projects that portray artistic excellence, demonstrate unique perspectives or original concepts that will attract interest or have creative appeal
02
Applicants must have a strong portfolio/CV and successful track record that demonstrates artistic excellence
03
Project budget breakdown must be clear, realistic, and aligned with current market rates
04
Applicant’s background demonstrates an active contribution to the UAE’s cultural and creative industries scene
05
Applicant must have already received the required approvals or permits necessary to deliver the project
06
Project encourages consumption and/or attendance from large group of audiences
07
Project must deliver high impact and outcomes that will add value to the UAE’s cultural and creative industries sector nationally
08
Project addresses gaps in the UAE’s creative sector and increase visibility of locally produced artworks/creative projects
09
Project brings more opportunities to the sector or impact the wider creative community are encouraged
10
Participation opportunity must be from a recognized institution
How to apply:
Applicants should share the overall concept of their project along with its distribution/execution plan on the link below. Applicants should also enlist the collaborators/supporters who will contribute to the project as well as share a marketing and PR plan and obtain the required approvals to be prepared to implement or deliver the project.
Additional documents required:
- The general framework of the project, including a detailed explanation, initial and proposed prototypes such as a storyboard, images, written texts, illustrations, etc.
- Proof of invitation or acceptance to participate in the event.
- Required permits and approvals necessary to present the project as part of the participation opportunity.